Summary
Extreme Trend is a fashion brand that hopes to launch a crystal diamond jewelry series to attract young fashionable women.
Fashion Brand - "Ultimate Trend"
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- Issue Time
- 2025/2/19 9:41:22
Light luxury women's bag brand product upgrade
Customer needs
Break through the dilemma of product homogenization and create a limited edition with a high premium for Christmas
The material innovation required to be compatible with the existing production line, and the development cycle ≤ 45 days
What we did for our customers
Material innovation: Provide Turkish 8-faceted crystal diamond + customized hardware mold solution to solve the problem of traditional rhinestones easy to fall off
Process integration: Develop a combined process of "heat transfer embossing + laser positioning and diamond setting" to reduce the investment in production line transformation
Value-added services: design of limited certificate anti-counterfeiting system, supporting the development of special cleaning tools for crystal diamonds
Project Outcomes:
The premium capacity of products has increased by 120%, and the pre-sale conversion rate has reached 82%.
The cost of production line transformation is controlled within 350,000 yuan, which is 60% less than the traditional solution.
The diamond-setting process has obtained a utility model patent (the patent number has been desensitized), and has become the brand's annual hot benchmark